Founder & CEO, Creuto · product strategy & leadership
Backed by 8+ years in product management and product leadership across mobile applications, enterprise ERPs, and B2B SaaS, I turn complex business requirements into clear PRDs and production-ready systems — delivered with my dedicated in-house team at Creuto.
100% In-House Squad · 5.0 Clutch Verified · Direct Founder Collaboration
“If you build the wrong feature set on time and under budget, you still lost. Real product discipline is knowing what NOT to build.”
Why choose Nihar & Creuto
We bridge the gap between business strategy and engineering execution. When you partner with us, you work with seasoned product practitioners who care about your commercial metrics:
We write exhaustive functional PRDs, user journey maps, and clickable Figma prototypes before touching code. We challenge assumptions early to eliminate expensive scope bloat.
Zero subcontracting, zero anonymous freelancers. Every full-stack engineer, mobile developer, and QA specialist works directly within our dedicated Creuto tech office in Bhubaneswar.
You communicate directly with Nihar via private Slack/WhatsApp channels and weekly sprint architecture demos. No account managers or communication bottlenecks.
Every build is staged in transparent two-week sprints tied to clear, testable deliverables. You always know what is being built, when it ships, and how your budget is allocated.
Core disciplines
Focused, commercial capabilities designed to automate operational bottlenecks and scale user adoption.
Mobile Engineering
High-performance React Native and Flutter mobile applications delivering 60 FPS native feel, instant offline synchronization, background location tracking, and real-time push notifications.
AI & Automation
Pragmatic machine learning pipelines, custom RAG document search over company data, and autonomous task agents directly integrated into your operational stack for measurable business ROI.
Enterprise Operations
Replace disconnected spreadsheets and fragmented SaaS subscriptions with a unified, real-time operating system tailored to your exact manufacturing, warehouse, and multi-department workflows.
Product Strategy
Before committing capital to engineering, validate your product roadmap with an exhaustive functional PRD, database schema mapping, clickable Figma prototypes, and a milestone roadmap.
Selected production work
Recent digital platforms engineered by Nihar and the Creuto in-house squad across manufacturing operations, on-demand marketplaces, and logistics.
Enterprise Operations · ERP
Replaced four disconnected departments and manual spreadsheets with one unified, real-time operating system across inventory, purchasing, HR, and accounting.
4 Departments Unified
02
Consumer Marketplace · Booking
Architected a two-sided event marketplace coordinating venues, caterers, and decorators with real-time availability calendars and automated Stripe split payouts.
300+ Venues Live
03
On-Demand Services · Mobile
Digitized an offline service industry with a high-conversion consumer booking app and an intuitive merchant portal for salon staff scheduling and daily revenues.
200+ Salons Onboarded
04
Hyper-Local Logistics · Cloud
Engineered an end-to-end quick-commerce platform pairing consumer ordering, dark-store warehouse picking terminals, and automated rider dispatch algorithms.
15-Min Order SLA
Client feedback
Direct feedback from entrepreneurs and executives who partnered with Nihar and Creuto to launch and scale their platforms.
“Before Creuto, every department was running on its own disconnected spreadsheet. Nihar locked down our operational requirements in the PRD, and his team delivered a unified system that gave our management team real-time visibility for the first time.”
“Nihar is that rare breed of product leader who understands business levers just as well as software architecture. He stopped us from wasting budget on features our customers didn't want and delivered our marketplace ahead of our launch schedule.”
“Finding an engineering team that doesn't disappear or cut corners is rare. Creuto's in-house squad was disciplined, delivered bi-weekly demos like clockwork, and launched our mobile apps cleanly to the App Store and Google Play.”
Verified 5.0 ★ Rating on Clutch · 100% Client Satisfaction · Zero Subcontracted Labor
Field notes & playbooks
Battle-tested playbooks on MVP budgeting, custom ERP migrations, React Native mobile apps, and pragmatic enterprise AI.
Product Strategy · 9 min read
Why 70% of MVP budgets get burned on rework, how agency markups function, and how a disciplined founder-led squad delivers 3x faster with clear PRD scoping.
Read the guide →Enterprise ERP · 11 min read
Moving manufacturing and multi-department operations from messy spreadsheets to custom software requires modular cutovers, granular RBAC, and strict normalization.
Read the guide →Mobile Engineering · 10 min read
A production blueprint for consumer and B2B mobile apps: offline-first synchronization, real-time WebSockets, background geolocation, and App Store approval tactics.
Read the guide →Frequently asked questions
Clear expectations regarding our product process, intellectual property, timelines, and post-launch support.
Let's talk
Share where you are in your business and I will come back within 24 hours with honest first thoughts — scope boundaries, an architecture starting point, and a realistic roadmap.