Founder & CEO, Creuto · Bhubaneswar, India
From PRD to launch, and you work with me directly, starting with a free 30-minute call.
Official announcementCreuto is now an OpenAI Select Partner
Trusted by high-growth startups and global enterprises
Why choose Nihar & Creuto
What you actually need from a software partner: senior talent, modern technology, great UX, fair pricing, and AI that pays for itself.
Talk to NiharYour product is built by senior engineers led by a founder with 8+ years in product leadership. No juniors learning on your budget.
8+ years leading products · 50+ products shipped
We use modern, proven stacks like React Native, Flutter, Next.js, Node.js and cloud-native infrastructure, so your product stays fast, secure and easy to scale.
React Native · Flutter · Next.js · Node.js · Cloud native
Interfaces designed to feel as polished as the apps people use every day. Clean, fast and intuitive, with AI built into the experience instead of bolted on.
Clean, fast interfaces · AI built in from day one
Senior-team quality without big-agency overhead. Fixed-scope sprints and clear estimates mean you know the cost before we write code.
Fixed-scope sprints · No agency markup · Clear estimates
We integrate AI only where it pays back, tie it to a business metric, and take full ownership of delivery from design to production. You get results, not experiments.
Tied to a business metric · Production-ready AI
Services
Six areas of work, one process: a clear PRD first, then an in-house team builds it and keeps improving it.
Your business is unique, and your software should be too. ERP, CRM and internal systems built around how you work.
iOS and Android apps built for real users, from a first release to a product that keeps improving.
Fast, maintainable websites and web applications, from marketing sites to enterprise portals.
Reliable infrastructure, automated releases and cloud bills you can explain.
AI that does real work: assistants that answer from your documents, automation, analytics and generative products.
From idea to a launched product: strategy, a clear PRD, prototypes and a first version people can use.
Selected flagship production work
Recent digital platforms engineered by Nihar and the Creuto squad across manufacturing, marketplaces, and logistics.
4 Depts Unified
Replaced four disconnected departments and manual spreadsheets with one unified, real-time operating system across inventory, purchasing, HR, and accounting.
8-12 Vendors per Event
Architected a two-sided event marketplace coordinating venues, caterers, and decorators with real-time availability calendars and automated Stripe split payouts.
200+ Salons Onboarded
Digitized an offline service industry with a high-conversion consumer booking app and an intuitive merchant portal for salon staff scheduling and daily revenues.
15-Min Order SLA
Engineered an end-to-end quick-commerce platform pairing consumer ordering, dark-store warehouse picking terminals, and automated rider dispatch algorithms.
Client feedback
Direct feedback from executives who partnered with Nihar and Creuto to launch and scale their digital products.
“Before Creuto, every department was running on its own disconnected spreadsheet. Nihar locked down our operational requirements in the PRD, and his team delivered a unified system that gave our management team real-time visibility for the first time.”4 departments, one system
“Nihar is that rare breed of product leader who understands business levers just as well as software architecture. He stopped us from wasting budget on features our customers didn't want and delivered our marketplace ahead of our launch schedule.”Launched ahead of schedule
“Finding an engineering team that doesn't disappear or cut corners is rare. Creuto's in-house squad was disciplined … and launched our mobile apps cleanly to the App Store and Google Play.”Clean App Store and Google Play launch
Is this a fit?
If this sounds like you, let’s talk. If it does not, I will tell you honestly on the first call.
My principles
Software has felt like magic to me since I was a small boy. Someone touches a button and things just happen. I could never leave it there. I wanted to know how it worked, and then how to use it to solve the next problem. That curiosity is still what I bring to every product we build, and these are the principles I hold myself to.
Things can change overnight. I keep learning, and I stay open to being wrong.
No matter what, I keep going. There is always a way, and you find it by moving.
I put real time and money into good tools and technology. Cutting corners there always costs more later.
If the vision and the values don’t match, I would rather not work together. Life is too short.
Begin with what you have, toward what you want. Waiting for perfect conditions is just another way of not starting.
Field notes & playbooks
Plain-English guides on hiring a software team, writing a PRD, adding AI to your product, choosing mobile or web, and pricing your project.
Hiring a Team · 10 min read
Twelve questions to ask before you sign, what a good answer sounds like, a proposal comparison table and the red flags that should end the conversation.
Read the guide →Product Strategy · 11 min read
Enterprise AI · 10 min read
Mobile & Web · 9 min read
Hiring a Team · 10 min read
Frequently asked questions
How it starts, who owns what, how budgets are set and what happens after launch.
More answers: preparing for the call, NDAs and how we communicate, adding AI to an existing product, modernising software you already run and the technology we build with.
Get in touch
Book a free 30-minute call or send a message. You talk to me directly, I reply to every enquiry within 24 hours, and after the call you get a clear proposal in writing.
Bhubaneswar --:--··